KRIK ANGACIAN and RYAN WILTSE, co-founders, ProFormance Foods (ProTings): Protein is on fire!

Created by Krik Angacian and Ryan Wiltse - roommates at Boston College who headed to the Big Apple after graduating in 2011 to enter the world of corporate finance - ProTings baked chips contain a hefty 15g of protein (from pea protein isolate) per 120 calorie, 1oz serving.

And this makes them stand out from the crowd, says Angacian, a fitness enthusiast who was always on the look-out for appetizing post work-out snacks at college.

After months of burning the midnight oil honing their chip recipes at the end of long days working in New York City, Angacian and Ryan Wiltse first test-marketed their chips in a soft launch in 2013.

Armed with valuable feedback about how and where to position the brand, they spent the next few months refining the business plan and improving the recipe and packaging for the brand, which was re-launched this summer with the protein content highlighted more prominently on pack.

Available in Chili Lime, Sea Salt and Tangy Southern BBQ in 1 oz (MSRP $1.99) and 4 oz (MSRP $3.99) bags, the gluten-free, soy-free chips are now for sale on Amazon and in around 200 stores in New York, New Jersey and Connecticut. They are also set to launch nationally at Vitamin Shoppe in the late fall.

Click HERE​ ​to read our recent interview with ProTings.