General Mills coughs up a cool $820m for Annie’s (September 2014)
The deal that probably grabbed the most attention this year was General Mills’ acquisition of organic and natural foods pioneer Annie’s, not least because of the jaw-dropping price tag ($820m - four times the firm’s annual revenues). But corporate finance experts reckon it was worth it…
- General Mills to acquire Annie’s in $820m deal to expand natural & organics portfolio
- Annie’s/So Delicious deals just the beginning says corporate finance expert: CPG giants now eyeing up natural firms with revenues of $10-25m
- 'We’re seeing a widespread rejection of traditional foods and brands and it’s leading to a seismic shift in some categories'