US jerky brand breaks into Asian market

19-Dec-2014 - Last updated on 19-Dec-2014 at 10:51 GMT

Related tags Asia Poultry

Perky Jerky hit the shelves of more than 220 high-end speciality retailers and supermarkets in Japan and South Korea

Perky Jerky – an American brand of turkey jerky - has been launched into Japan and South Korea.

It hit the shelves of more than 220 high-end speciality retailers and supermarkets in October, including Nissin, National, Meidi-ya, Sakagamis, Shinsegae and Dean and Deluca, with the company planning to offer the product in China in January next year.

Perky Jerky said the line saw strong sales in the first weeks of sales in both countries, with projected sales revenue predicted to hit $3m-$5m in the next 12 months.

The company said it recognised the potential of the Asian market, which has an ultra-premium, all-natural, healthy profit, as well as the fact that turkey is considered a delicacy in Asia.

Brian Levin, founder and chief executive of Perky Jerky, said: “Perky Jerky is proud to be the first American ultra-premium jerky brand to enter Asia, a coveted marketplace with tremendous potential.

“We are looking forward to building our business in Korea, Japan and China, and collaborating with our partners in each of those regions.”