HAPPY CHRISTMAS 2014 FROM BEVERAGEDAILY.COM!
6. Nescafe’s answer to Mio: Nestle USA beverage boss hails ‘major market innovation’
What Kraft’s MIO has done for water enhancers, Nestle wants to do for coffee – with a 26-serve ‘to go’ liquid coffee concentrate that consumers can add to water to create an RTD Joe on demand.
In August the company was tight-lipped on when this might appear, but keep an eye out for it next year!