The bars category is such a mess. There is so little real estate to play with
Says Mitchell: "The bars category is such a mess. There is so little real estate to play with. Big brands like KIND can have some solid brand blocking with 10 different skus but if you are a brand that’s starting out with only two or three skus, it's really hard to stand out. Betty Lou’s 'Nuts About' is a design and brand we developed where we tried to tackle this by finding ways to stand out with a gravity feed box that sticks out a couple of inches from the shelf."
Dare to stand out! What food & beverage packaging designs punch above their weight? The IKEA effect: There is a total respect for design now that goes well beyond furniture and gadgets Il Morso: Coffee and tea bars that melt in your mouth EPIC: Meaty bars and bites for the discerning snacker? Bandar: Indian cuisine for the American consumer Flamous chips: Great for hummus dips (because it says so on pack) Boxed Water is Better: The USP? It's on the packaging, somewhere... Radicle Farm Co Salad: Yes, it's still alive... Marinelli's pasta sauce... in a box The bars category is such a mess. There is so little real estate to play with Just Mayo: Beautiful, clean and simple Eggs: A dated category that is ripe for redevelopment? A simple clean design that references Mexican heritage in a new way that feels authentic Hats off to Doritos for removing all the call outs and going for a very straight forward, clean design Noosa: A unique package and an interesting product concept Pepsi True or Coca-Cola Life: Who wins on the design front?