The bars category is such a mess. There is so little real estate to play with
Says Mitchell: "The bars category is such a mess. There is so little real estate to play with. Big brands like KIND can have some solid brand blocking with 10 different skus but if you are a brand that’s starting out with only two or three skus, it's really hard to stand out. Betty Lou’s 'Nuts About' is a design and brand we developed where we tried to tackle this by finding ways to stand out with a gravity feed box that sticks out a couple of inches from the shelf."
