Sparkling Ice hires ex CytoSport and Red Bull executive John Peirano as chief marketing officer
Next we head to Talking Rain, which has recruited John Peirano as chief marketing officer to drive the marketing strategy for Sparkling ICE, which is on a mission to become a billion dollar brand by 2018.
Peirano headed up marketing at Red Bull North America for seven years before moving to CytoSport in 2009.