Kellogg goes back to its Origins with new ‘simple, real food’ RTE cereal range
By Elaine Watson
- Last updated on
In the ready-to-eat cereal aisle, Kellogg is hoping to make a big splash later this year with the launch of its ‘Origins’ range of cereals, muesli and granola.
Speaking at the Consumer Analyst Group of New York (CAGNY) conference last month, chief growth officer Paul Norman said Origins was all about “real food prepared simply, no preservatives, no artificial colors, no artificial flavors; whole grains, fiber, and an ingredient list you can understand”.
Separately, Kellogg has introduced a new cranberry variant of Raisin Bran; gluten-free versions of its original and cinnamon Eggo waffles (made with rice flour and gluten-free oat flour instead of wheat flour); and new Eggo frozen breakfast sandwiches with eggs, cheese and sausage or bacon between slices of waffle-style bread baked with maple flavor.