Post Foods enters the breakfast biscuits category
One of the biggest launches of the month, however, is from Post Foods, which has entered the breakfast biscuit category – currently dominated by BelVita – with new whole grain Honey Bunches of Oats Breakfast Biscuits.
The biscuits, which can be eaten alone, dipped in Greek yogurt, spread with peanut butter or fruit, are available in three varieties: Honey Roasted, Strawberry and Chocolate Chip. Each serving (four biscuits) has 4 grams of fiber and 5 grams of protein.