Justin's founder: The last 11 years have been like riding a rocket ship
By Elaine Watson
- Last updated on
Next we headed to the booth of Boulder-based nut butter pioneer Justin’s, which brought in former Celestial Seasonings president Peter Burns as its president and CEO in 2014, and has just launched new gluten-free organic mini peanut butter cups in dark and milk chocolate.
Founder Justin Gold told FoodNavigator-USA: "The last 11 years have been like riding a rocket ship and we're still generating triple digit growth. But Peter is bringing real focus and discipline to the business, while I have been able to spend more time on things I am passionate about including sustainability and innovation."
While a strong focus for 2015 will be working with customers to get the right products, promotions and support for Justin's products in the right stores and channels, we can also expect to see more new products that take the brand in new directions, said Gold.
"We're strong in nut butters and in confectionery but inbetween there are all these snacking opportunities."