Genius Juice: We’re one of the first HPP smoothies on the market
By Elaine Watson
- Last updated on
Next we checked out Genius Juice, ultra-filling coconut smoothies which founder Alex Bayer says are bringing a fresh twist to HPP super-premium beverage category with their pulpy texture and focus on coconut as the primary ingredients.
And while it’s early says, feedback has been extremely positive so far, he says: “The first question is always how are you different from Suja and BluePrint and Evolution Fresh and so on, but once they try the products it’s very obvious; coconut water and meat are the top two ingredients and the texture is very different.
“We’re one of the first HPP smoothies on the market and all of our products are organic and non-GMO Project Verified. But I think what customers and potential investors are thinking about, apart from sales velocity, is whether it’s scalable. Could it be in Target, Ralph’s, Costco? Can it be a national brand, and we feel that it can.”
Click HERE to read our recent profile on Genius Juice.