Plant waters! Let the battle commence!
Finally we talked to three players in the emerging 'plant waters' category to find out whether they have what it takes to claw back some shelf space from coconut water in the chiller: Arty Water artichoke water, DRINKmaple maple water, and Caliwater, a blend of prickly pear cactus puree and extract, filtered water, organic cane sugar and organic lemon juice - which all launched in 2014.
Click HERE to watch our plant waters video…
Click HERE to hear from ZICO founder Mark Rampolla.
Click HERE to go snacks trend-watching at the show.