One booth that was buzzing throughout the show was that of LA-based-based Good Culture organic cottage cheese, which is on a mission to inject excitement into a category it claims has become a tad stale, said co-founder Jesse Merrill (a former VP of marketing at Honest Tea and Activate Drinks).
“Grandma’s cottage cheese/pineapple combo just wasn’t cutting it.”
Good Culture's 5.3oz snack pots – which look like yogurt pots and reinforce the notion that cottage cheese can be eaten in one sitting as a snack – are made from organic grass-fed milk and contain three times the protein and half the sugar of regular yogurt.
Good Culture cheeses – which work well as a standalone snack (120-130 calories) or with crackers, bread, nuts or other things as a mini-meal - contain probiotics, chia seeds, fruit and veggie purees and no hydrocolloids, artificial stabilizers, preservatives, colors or flavors.
There are five variants (RSP $2.99): classic cottage cheese; strawberry chia; blueberry açaí chia; sundried tomato; and kalamata olive. Each pot contains 16-18g protein, 3-9g sugar, 120-130 calories and 2.5g-3.5g fat, said co-founder Anders Eisner (founder of Activate Drinks), who set up the business with Merrill in 2014.
“We want to really disrupt the category and make people forget what they thought they knew about cottage cheese.”