Organic & Non-GMO trends
Solar panels inspire consumer interaction
MOM’s also invested in solar panels on the roof of its Waldorf, Md., store as a talking point for consumer engagement and to generate 15% of the store’s energy.
“We have a lot of customers that come in and ask where are the wind turbines,” and it is difficult to explain the process of buying renewable energy credits, Egland-Smith explained. But having solar panels “is a good way to connect consumers with renewable energy” because employees can explain that “energy is being generated above their heads.”
