Organic & Non-GMO trends
Community partnerships boost awareness
MOM’s does not have a structured marketing plan, but relies on partnerships with community organizations to spread the word about its stores.
For example, last March the firm ran a Save the Dandelions campaign to encourage people to stop using chemicals on their lawns and to think about organic food. The stores collected and properly disposed of 2,232 pounds of chemicals that consumers brought it.
Like with the recycling programs, once consumers were at the store they often shopped.