Sparkling ICE moves into cans
Next up is Talking Rain Beverage Co, which has taken its wildly successful Sparkling ICE sparkling zero calorie beverages into 8-oz. slim cans in Black Raspberry, Orange Mango, Kiwi Strawberry and Cherry Limeade flavors.
Talking Rain president and CEO Kevin Klock said: “We are responding directly to increased demand for smaller, more convenient beverage options, and will look forward to securing additional shelf space at retail through a bold new program surrounding this new format offering.”
8-count fridge packs will start rolling out to Walmart, Kroger, Target, Publix, and Albertson’s in May (SRP $5.99).