Vita Coco brings in Coca-Cola exec to oversee Asia Pacific business; waves goodbye to US president
Next we head to coconut water market leader Vita Coco, which has recruited ex Coca-Cola executive Michael Shepherd to oversee its growing operations in the Asia Pacific region.
Shepherd – who will be based in Hong Kong - will work closely with Vita Coco’s distribution partner Red Bull China (which owns a 25% stake in Vita Coco); and also oversee the brand in his native New Zealand.
Shepherd was most recently general manager for Coca-Cola in Hong Kong, Taiwan and Mongolia.
Separately, Vita Coco revealed that US president Jeff Popkin has left the company, with co-founder and CEO Michael Kirban taking on his responsibilities while a replacement is found.