The legislation tabled would amend the Agricultural Marketing Act of 1946 in order to repeal COOL requirements with respect to beef, pork, and chicken, and for other purposes.
Philip Ellis, president of US organisation the National Cattlemen’s Beef Association, said the action, by Congress, was long overdue. He said that mandatory labelling has cost producers money without benefit.
"Continued economic analysis has shown that consumers do not use COOL information in their purchasing decisions and, despite implementation costs in excess of $1 billion for beef alone, these same reviews have found little or no economic benefit from this rule.
"It has resulted in discounts paid to US producers like myself, and it is directly related to the closure of a number of processing plants and feedlots in the US."
According to NASDA, following the World Trade Organisation's ruling on Monday, retaliatory measures from Canada and Mexico could be in place as early as late summer.