Amazon reportedly planning to add food to ‘Elements’ private label range

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Amazon reportedly planning to add food to ‘Elements’ range

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Amazon is reportedly planning to expand its ‘Elements’ private label range to include grocery items such as coffee, soup, pasta, water, and vitamins.

According to The Wall Street Journal​, which quotes “people familiar with the matter​” but has no official comment from Amazon, the e-commerce giant has sought trademark protection for more than two dozen categories under its Elements brand including coffee, soup and pasta and has explored partnerships with private-label food manufacturers including TreeHouse Foods.

Amazon did not respond to a request for comment.

Click HERE​ to find out more about Amazon Prime Pantry​, ​a service enabling Amazon Prime members to fill a four-cubic foot box with ambient goods for a flat $5.99 fee for delivery in 1 to 4 business days.

Click HERE​ to find out more about Amazon Fresh,​ which is available to shoppers in parts of northern and southern California and Seattle and other regions, and offers same-day and early morning delivery on fresh as well as ambient items.

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