Amazon reportedly planning to add food to ‘Elements’ private label range
According to The Wall Street Journal, which quotes “people familiar with the matter” but has no official comment from Amazon, the e-commerce giant has sought trademark protection for more than two dozen categories under its Elements brand including coffee, soup and pasta and has explored partnerships with private-label food manufacturers including TreeHouse Foods.
Amazon did not respond to a request for comment.
Click HERE to find out more about Amazon Prime Pantry, a service enabling Amazon Prime members to fill a four-cubic foot box with ambient goods for a flat $5.99 fee for delivery in 1 to 4 business days.
Click HERE to find out more about Amazon Fresh, which is available to shoppers in parts of northern and southern California and Seattle and other regions, and offers same-day and early morning delivery on fresh as well as ambient items.
