Old Wisconsin seeks to beat competition with a big stick
Old Wisconsin also is competing in the increasingly crowded meat snack category with a novelty item: In September, it will launch the largest single serving smoked sausage stick on the market. The Big Smokey will come in at 16 grams for a suggested retail price of $3.50, said Jeff Weber, brand manager for Old Wisconsin. The firm also launched May 19 a smaller, more versatile snack: Fast Fuel Sausage Sticks and Bites. The line includes two turkey and two beef sausage products, which are leaner than other sausage sticks, Weber said. He also noted that the 0.5 ounce snack bites are 40 calories or less, provide 4 grams of protein per serving and are low in fat, sugar and sodium.