Tillamook County Smoker courts women
Jerky and meat snacks have long targeted men as the primary consumer, but Tillamook Country Smoker is going after female shoppers with fruit flavored turkey jerky, said Mark Rempel, national sales director for the company. The line includes pineapple and cranberry flavored turkey jerk. The company also plays up the leaner health benefits of the turkey jerky versus meat jerky, he added.