Vita Coco hires Heineken exec to head marketing efforts in North America
Next we head to coconut water market leader Vita Coco, which has hired former Heineken exec Charles Van Es to oversee its marketing efforts in North America.
Van Es, who previously served as senior director, global brands at Heineken USA, succeeds Jeff Rubenstein, who left Vita Coco earlier this year and now works for functional beverage brand WTRMLN WTR.
In May, Vita Coco launched its first global ad campaign featuring the strapline ‘Stupidly simple’.
