Summer Fancy Food Show
POP! Gourmet offers wide range of Sriracha snacks
POP! Gourmet teamed with Huy Fong Foods, Inc. to bring the bold flavor of the original sriracha sauce to a range of snacks. A year ago, the company launched a ready to eat popcorn featuring the flavor, which it followed three months ago with a kettle cooked chip. In six weeks it will expand its line again with the launch of sriracha croutons and a mayonnaise that will complement its existing ketchup. The company also dehydrated its spicy ketchup to make a sriracha spice blend that consumers can sprinkle on their food. A representative for POP! Gourmet said more line extensions are in the works and that the platform is succeeding in part because it is able to use the instantly recognizable rooster made famous by Huy Fong Foods.