Helping shoppers identify whole grain foods
Simple tools that help shoppers identify whole grain foods can significantly drive sales, from calling out whole grain items in the deli counter to dietitian's choice labels highlighting whole grain products on shelf, said Shari Steinbach, MS RD, healthy living manager at supermarket chain Meijer.
Other initiatives from instore sampling and 'Guess the Grain' activities to rewarding shoppers that buy fresh produce items with coupons for whole grain foods can also drive sales and awareness, she said.