Whole grains spell authenticity and high value in foodservice environment
In the foodservice environment, building a story around whole grain items coupled with a sense of quality, authenticity and improved texture/mouthfeel are key to driving sales, said Amy Myrdal Miller, MS, RDN, founder and president of Farmer's Daughter Consulting, who presented data from a survey of 25 large foodservice companies participating in the Culinary Institute of America Healthy Menus R&D Collaborative.