POORVI PATODIA, founder, Biena Foods: We’re crunchy, salty, satisfying… and healthy
When Poorvi Patodia first started pitching roasted chickpeas to retail buyers in 2012, not everyone was convinced they could be a mainstream hit. Today, they are gracing shelves in 3,000+ stores from Sprouts to Target, while pulses of all kinds are now in every self-respecting snack formulator’s toolkit.
While her product “slightly skews” towards women, Patodia says men and children are also big fans because the snacks are very satisfying and the flavors are bold but familiar (honey roasted, BBQ, sea salt, cinnamon maple), while the products have been as successful in conventional retailers such as Stop & Shop and ShopRite as Whole Foods and Sprouts.
Click HERE to read more about Boston, MA-based Biena Foods.
