ADRIAN REIF & MATT D’AMOUR, co-owners, YumButter: The nut butter category is exploding
By Elaine Watson
- Last updated on
We kick off our gallery with Adrian Reif and Matt D’Amour, co-founders of Wisconsin-based YumButter, which is on a mission to disrupt the nut butter category with its YumButter GO pouches, offering a more convenient way to get protein and healthy fats on the go.
“Adding superfoods to nut butters is a key differentiator for us [cranberries, coconut, chia, turmeric, hemp seeds and goji berries], but the YumButter GO pouches are what’s really making us stand out in the market because no one else is doing this at any significant scale,” says Reif.
Right now, YumButter is in around 600 stores, and expects to be in close to 3,000 by the end of next year.