JOURDAN SAMEL, co-founder, Evo Hemp: Hemp could be as big as chia
By Elaine Watson
- Last updated on
It’s only a matter of time before hemp is as big as chia in the US food and beverage market, predicts Evo Hemp, a Boulder, CO-based snacking company determined to put the protein-packed seed on the map.
“People see hemp as a superfood like chia,” says co-founder of Jourdan Samel. “But I think a lot of the interest is now in hemp as a protein source.”
And while the snack/nutrition bar market is notoriously crowded, having a brand based around hemp definitely helped attract the attention of buyers at Wegmans, Albertsons, The Fresh Market, Whole Foods, Natural Grocers by Vitamin Cottage and other retailers, when Samel and former college room-mate Ari Sherman started pitching their wares in late 2012, he says.
Today, Evo Hemp bars are in 600-700 stores, and are about to roll out to 170 Sprouts stores, says Samel: “We’ll probably do a little over $2m in sales this year vs just over $700,000 last year.”