Meanwhile, 6.4% of new product launches in the US in 2014 featured protein claims, while the percentage of new products using plant-based proteins rose 24% in 2014, says Innova. Meanwhile, 30% of new US cereal launches in 2014 featured a protein claim of some sort.
Content provided by Ayana Bio | 12-Jan-2024
| White Paper
Ayana Bio conducted the Ultra-Processed Food (UPF) Pulse survey, offering insight into consumers’ willingness to consume UPFs, as well as the variables...
Content provided by T. Hasegawa USA | 08-Jan-2024
| Application Note
As consumers seek increased value and experience from food and beverages, the industry relies on research to predict category trends. Studying trends that...