Summer Fancy Food Show
The grocery channel is a dominant, mature option
Most food moves through the grocery channel, which is mature and more ridged than other channels, Kelleher said. He explained grocery stores generally review each product category once a year – meaning timing of a launch is essential. Groceries also rely heavily on brokers and review only finished goods. This channel also is less innovative – lagging two years behind trendsetters, he said. As for margins, they take 30-55% on top of the distributors’ 25-35%.