LesserEvil rebrands and repackages superfood snacks
By Elizabeth Crawford
- Last updated on
LesserEvil’s Super 4 white bean bites with quinoa, lentil and chia are now called Super Bites and come in more playful packaging. Andrew Strife, the company’s CFO, explained the new branding better positions the food as a modern snack and calls out the four superfood ingredients in each of the line’s three flavors. The company also offers air popped popcorn flavored with healthy avocado and coconut oil. In addition, the Super Bites and the firm’s Budda Bowl popcorn now come in grab-and-go bags just under 1 ounce.