Expo East in review
Bitsy’s Brainfood offers healthier Halloween treats
Bitsy’s Brainfood, a company dedicated to making organic cookies and cereals healthier with veggie powders and vitamin fortification, just launched a multi-pack of Smart Cookies Spooky Snacks at Target for Halloween. The pack of 16 individual treat packs are priced substantially lower than the normal SKUs to help make the products more accessible and to compete with the inexpensive candy most adults buy to pass out to children trick-or-treating, one of the company co-founders said.