A video promoting ‘Meatless Mondays’, voiced by Mexican actor Eugenio Derbez, urges consumers to skip meat one day of the week. Similar campaigns in other countries have been backed by the likes of Paul McCartney.
Sabina Garcia, farm animal project and corporate outreach manager for HSI in Mexico, said: “We invite consumers in the country to join the movement and create a healthier and more humane planet.
“Other celebrities, including Paul McCartney, Enrique Bunbury and Bruno Bichir, support the Meatless Monday campaign, as do hundreds of schools, restaurants, governments and hospitals from around the globe. We look forward to working with institutions in Mexico to increase this movement.”