According to Internet Retailer, Walmart’s online sales grew 17% in Q1 2015, which was slightly slower than the 22% growth it posted for the previous fiscal year.
Walmart’s 2014 annual report notes that it has invested heavily in its e-commerce platforms, “and customers responded, driving annual Global eCommerce sales, including acquisitions, above the $10-billion mark, a 30 percent increase. A strong focus on e-commerce is now fully embedded within each of our businesses and we’ll increase our investment as e-commerce opportunities present themselves.”
With the e-commerce sector booming for Walmart, insights into consumer purchasing habits are valuable.
Using sales data from JeeQ Data LLC, FoodNavigator-USA is able to show which brands are ruling the roost on the different food and beverage categories on Walmart.com. It is important to stress that the data is only relevant for the US website, and not representative of Walmart stores nationwide.
JeeQ Data is a new company and was founded by former Microsoft and Amazon.com employees.
“With our service, you can track top selling food and drugs, electronics, books, home and kitchen products, clothes, shoes and almost any retail category products with just a few clicks,” explained Kevin Zhang, the founder of JeeQ Data. “The summary report can be categorized by brand, model, manufacturers etc, so you know which brands or models are selling the best in the past week or past month, the price changes history and other top selling trends.”
The percentages displayed in the figures below represent the bestseller appearance “share” for each brand for the past four weeks (Sept 13-Oct 13).
Old El Paso, Walmart’s own Great Value, and Kellogg represent the top selling brands in the bakery sector, with products like Old El Paso Restaurante Grande Flour Tortillas (6 ct), Old El Paso Taco Shells (18 ct), Great Value Cinnamon Grahams Crackers (3 Packs, 14.4 Oz), Great Value Fig Bars Cookies (32 Oz), and Kellogg's Pop-Tarts Cinnamon Roll Toaster Pastries (8 ct/14.1oz) all making appearances in the daily bestseller top 10.
The Snacks, Cookies & Chips category on Walmart.com includes candy, chips, cookies, and crackers. Taking all of these together, the figure below shows that Nabisco is the most prevalent bestselling brand, with a bestseller appearance “share” for the past four weeks of almost 19%, again closely followed by Walmart’s Great Value brand on 18.4%. Among the specific bestselling products are Nabisco’s Premium Original Saltine Crackers (16 oz) and its Ritz Crackers (20.6 oz), with Great Value California Raisins (20 oz) and the same brand’s Unsalted Roasted Peanuts (16 oz) also making regular appearances.
General Mills comes out top for the breakfast category with Cheerios and General Mills having a combined 20% bestseller appearance “share” for the past four weeks of 20%. Great Value is among the most common brands in the bestseller list, with Quaker, and different Kellogg’s brands also strongly represented.
Foods labeled as gluten-free include a diverse array of products. The brand with the highest bestseller appearance “share” for the past four weeks was Walmart’s own Great Value brand, with products such as Great Value Grated Parmesan Cheese (16 oz) making an appearance alongside Welch's Mixed Fruit Fat Free Fruit Snacks (0.9 oz, 22 ct), and Blue Diamond Almond Breeze Unsweetened Vanilla Almondmilk (32 fl oz).
Coffee and juice dominate Walmart.com’s, with brands like Folger’s and Maxwell House sitting alongside Walmart’s Great Value.
This is a much more diverse category, with several brands all having strong bestseller appearance shares for the past four weeks, including Hershey’s, M&Ms, Mars’ Mini Mix, and Spangler Dum Dum Pops.
There is next to no repetition with brands represented in other categories for organic foods, with brands like Wild Oats, Horizon, Uncle Lee’s Tea, and Cascadian Farms showing up regularly in the daily bestseller list.
Last but not least, we took a look at the baking category, which includes baking chips; mixes; baking nuts, coconut and fruit; baking powder and soda; frosting, toppings and decorations; oil and shortening; and much more. Augason Farms is a strong brand in this sector, with other notables including C&H, Great Value, and Hospitality.