Star Wars helps CPG food & beverages in battle for consumer attention

By Elizabeth Crawford contact

- Last updated on GMT

As opening night of the latest installment of the Star Wars movies nears, grocery store shelves are becoming crowded with packaged foods and drinks decorated with the iconic characters in an attempt to capture consumers’ attention and drive sales. Here is a small sampling of the products available and a glimpse at how different firms take advantage of all the licensing has to offer. 

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1 comment

Smart move for CPG w/use of Star Wars

Posted by Nancy,

I know I chose my coffee creamer with the Star Wars on it! Smart move to appeal to the Gen X'ers who are the ones with the cash and nostalgia to purchase this otherwise silly marketing ploy! :)

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