Star Wars helps CPG food & beverages in battle for consumer attention

By Elizabeth Crawford contact

- Last updated on GMT

Related news

Related products

show more

GLOBAL PREFERENCES: TEXTURANTS PLAY A KEY ROLE.

GLOBAL PREFERENCES: TEXTURANTS PLAY A KEY ROLE.

Tate and Lyle | 16-May-2018 | Technical / White Paper

Texture is a matter of taste, and that’s true on a global scale as well. What appeals to consumers in Italy might turn off those in Indonesia. As formulators,...

AmpliVida XOS Prebiotic: Pure, Selective & Effective

AmpliVida XOS Prebiotic: Pure, Selective & Effective

DSM Nutritional Products | 20-Mar-2018 | Technical / White Paper

Join us on Friday, March 9th for a scientific talk on Balancing the Microbiome Through Prebiotics. Learn more about NEW AmpliVida XOS Prebiotic, an organic,...

Related suppliers

1 comment

Smart move for CPG w/use of Star Wars

Posted by Nancy,

I know I chose my coffee creamer with the Star Wars on it! Smart move to appeal to the Gen X'ers who are the ones with the cash and nostalgia to purchase this otherwise silly marketing ploy! :)

Report abuse

Follow us

Featured Events

View more

Products

View more

Webinars