Kraft Macaroni & Cheese goes outside the box
The Kraft Heinz Company thinks beyond the box for its Star Wars Macaroni & Cheese campaign. In addition to four character boxes featuring Yoda, Darth Vader, R2D2 and C3PO, some stores will offer posters with the “noodle characters in action,” the firm says. It also offers consumers a chance to explore an interactive online exhibit of “the largest Star Wars collection ever depicted on a TV commercial.”