Cargill: ‘Attitudes are changing on saturated fat…’
According to Cargill’s annual Fatitudes* consumer study, “saturated fat claims have less impact on purchase likelihood than in previous years;” said Lou Anne Koerschner, marketing manager, dressings, sauces & oils, North America.
It also found that 47% of consumers closely monitor the fats & oils in food purchases; olive oil, fish oil and coconut oil are perceived to be the most healthful among oils; and 42% say they are more likely to purchase a product made with non-GMO oil.
*Cargill has surveyed a representative sample of 500+ US primary grocery shoppers to determine attitudes towards fat for the past three years.