District Juicery enters crowded granola category
District Juicery Granola sets itself apart in the crowded cereal segment by offering a vegan blend of 80% organic ingredients, said Tiara Lovelace, brand developer and the granola's creator. The cereal is packed in brown, resealable craft bags that have eye-catching windows, but which restrict shelf life to only four months. The short span is not a problem though, claims Lovelace, who explains the cereal often is devoured long before the expiration date. The company also offers a line of unpasteurized juices that are "super fresh and health," and which have no added water, she said.