Alex Bayer, Genius Juice: The word ‘natural’ has been misused for years
Then we spoke to Alex Bayer, co-founder and CEO of coconut smoothie brand Genius Juice.
I think this is monumentally a GREAT idea. The word ‘natural’ has been misused for years, and companies have been getting away with it… ‘Natural’ should be a completely removed word from packaging and you can only use organic, which is regulated and certified. Natural is NOT certified or regulated, so it shouldn’t be included on packaging.