Paul Albrecht, Simply7 Snacks: If natural means something different to everyone, it will ultimately mean nothing to anyone
Then we spoke to Paul Albrecht, VP at snacks brand Simply7 Snacks.
I think it has become a point of confusion for consumers, and anything that can be done to clear that up is a good thing to consider. If “natural” means something different to everyone, then it will ultimately mean nothing to anyone. Natural should mean something that occurs in its original state in nature (so anything with GMOs is not natural, but “processed” ingredients-like milled flour or extracted oils-are natural).