Todd Siwak, Ferrara Candy Co: There’s value in partnering with credible third party sources

17-Dec-2015 - Last updated on 17-Dec-2015 at 16:20 GMT

Next we spoke to Todd Siwak, CEO at Ferrara Candy Co, which is behind brands including Lemonheads, Red Hots, Now and Later, and Trolli.

Lately, so many terms have been used interchangeably, from clean label, to organic to natural. We believe that accuracy and transparency are paramount when speaking with consumers. We also find value in partnering with credible third party sources that consumers know and trust, like the USDA, to help us get our messages across.

Food & beverage CEO vox pop: What is 'natural?'

FOOD VISION USA: What next for natural claims?

Vincent Kitirattragarn, Dang Foods: Only fresh produce and bottled water should really be called natural

Anthony Flynn, YouBar: Natural foods only utilize ingredients available before the Industrial Revolution

Christine Day, LUVO: It’s great to see the FDA taking action

Greg Steltenpohl, Califia Farms: We avoid using the term 'natural' altogether

Sheryl O’Loughlin, REBBL: I do think there is a place for food that isn’t quite organic but is not chemical and synthetic

Taylor Collins, EPIC: The term ‘natural’ on food labels has little to no meaning now

David Meniane, Victoria’s Kitchen: It would be great to get clarification on citric acid

Lior Lewensztain, That’s It: Minimal processing and a shorter and simpler ingredient list…

Ryan Tu, Three Bridges and TableRunner: By default we follow the USDA’s guidelines

Shane Emmett, Health Warrior: The FDA needs to move more quickly to keep up with the American public

Brian Rudolph, Banza: At a minimum, this will spark a debate

Kate Weiler, DRINKmaple: Labeling should be easy to understand

Alex Bayer, Genius Juice: The word ‘natural’ has been misused for years

Ari Raz, Once Upon a Farm: We fully support the FDA’s initiative

Matt D'Amour, YumButter: We should ban the word ‘natural’ on food labels

Kyle Redfield, KonaRed: The FDA should give some indication on where the line is

Daniel Sullivan, Temple Turmeric: I worry that the ’natural’ definition will be driven by big corporations

Paddy Spence, Zevia: To me, Non-GMO Project Verified means ‘natural’

Caroline Beckman, Nomva: ‘Natural’ and ‘clean label’ are synonymous

Paul Albrecht, Simply7 Snacks: If natural means something different to everyone, it will ultimately mean nothing to anyone

Todd Siwak, Ferrara Candy Co: There’s value in partnering with credible third party sources

Jay Klein, Pür Gum: Definition will give consumers confidence

Phil Anson, Boulder Brands: USDA and FDA need to be on the same page

Chuck Casano, Pitaya Plus: FDA probe is absolutely a good idea

Norman Snyder, avitae: This is definitely a good thing

Krik Angacion, ProFormance Foods: There needs to be greater clarity

Poorvi Patodia, Biena Foods: I applaud the FDA

Bill Keith, Perfect Bar: A definition could limit lawsuits that continue to thwart growth for many of the good guys

1 comment

ICBINB remake

Posted by Robbie Vander, 23 December 2015 - 23:19 GMT

What in the world was this company thinking redoing a spread that was a best seller. It is now horribly tasteless and watery. It is like Crisco with yellow coloring. When we open the top it is all water. It won't even dissolve. Been a customer all our life but no more. SOOOOOO disappointed - who in the world decided to do this. Please go back to the original recipe.

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