First we approached Vincent Kitirattragarn, CEO, co-founder Dang Foods:
Natural to me means a non-processed product with few, unadulterated ingredients. The ONLY products that satisfy these criteria are fresh produce and bottled water. I think we need to eschew ‘natural’ as a term because it has been misused widely and no longer has meaning. Instead we should focus on specific claims like non-GMO, no added sugar, and vegan.