Next we spoke to David Meniane, CEO and co-founder of almond water brand Victoria’s Kitchen.
It's a very good idea and something that I feel should have been done years ago. Since we entered the market, it's been a challenge to us and so many other companies. Everyone has been asking for a definition that manufacturers can rely on. There have been a number of lawsuits that could have been avoided if the definition had been clarified. In my personal opinion, it would be great to get clarification on the use of citric acid.