Seth Goldman, Honest Tea, Beyond Meat: Plant-based diets are hot
By Elaine Watson
- Last updated on
Next we spoke to Seth Goldman, co-founder & TeaEO at Honest Tea and executive chairman of plant-based foods brand Beyond Meat.
What trends are you tracking?
I am particularly interested in how we help Americans evolve toward a more flexitarian protein diet. In many ways, I expect this evolution toward plant-based protein diets will mirror the way Americans adopted organics. It starts first in natural channels, then gains momentum in foodservice and grocery as environmental and health awareness grows.