James Fayal, Zest Tea: Functional food market moving from snake oil to legitimacy
By Elaine Watson
- Last updated on
Next we spoke to James Fayal, CEO of energizing tea brand Zest Tea.
What trends are you tracking?
We're keeping a close eye on where the functional food and beverage category is heading and how it is being handled by the FDA. The market is experiencing significant growth and is finally moving from the 'snake oil' phase to products with legitimate and proven benefits.