Bill Moses, KeVita: Many of my competitors are non-compliant with label claims
By Elaine Watson
- Last updated on
Next we caught up with Bill Moses, CEO of sparkling probiotics brand and kombucha maker, KeVita.
What keeps you awake at night?
Competitor compliance. Many of my competitors are non-compliant with label claims and risking the category at large with the many class actions that have been filed that I am concerned about another nationwide Kombucha pull.
What trends are you tracking?
I am tracking the trend of bold, sour and spicy flavor profiles.