Matt D'Amour, YumButter: We are more interested in movements than trends
Next we spoke to Matt D'Amour, co-founder of nut butter brand YumButter (pictured right).
What trends are you tracking?
We are more interested in movements rather than trends. We always keep a close eye on what direction people are taking nut butters in regards to flavor and nut combinations, but we focus on the behaviors and foods that we feel will be fully integrated into the mass culture over time, rather than just one off trends in the niche natural food space.
