SuperSeedz notches up super-charged growth post packaging refresh
By Elaine Watson
- Last updated on
While Connecticut-based pumpkin seeds snacks brand SuperSeedz is not new on the natural snacks scene, a packaging reboot has helped drive triple-digit growth over the past year for the brand, which is now available in more than 15,000 locations in the US from Starbucks to Safeway. A focus for 2016 is increasing penetration in the c-store channel.