Dieting is out, health & wellness is in: Weight management and the changing American consumer
Pictyre: Istockphoto, BVDC
Two out of three Americans are overweight or obese, but sales of 'diet' foods have dropped in recent years, even if the pounds haven’t. So is 'dieting' now a dirty word? Canadean, Hartman Group and the International Food Information Council (IFIC) explore how US consumers' thinking about weight management is evolving.
