Dieting is out, health & wellness is in: Weight management and the changing American consumer

By Elaine Watson

24-Feb-2016 - Last updated on 23-Feb-2016 at 20:30 GMT

Pictyre: Istockphoto, BVDC

Two out of three Americans are overweight or obese, but sales of 'diet' foods have dropped in recent years, even if the pounds haven’t. So is 'dieting' now a dirty word? Canadean, Hartman Group and the International Food Information Council (IFIC) explore how US consumers' thinking about weight management is evolving.

Dieting is out, health & wellness is in: Weight management and the changing American consumer

34.9% of US adults are obese

17% of US children aged 2-19 are obese

Just 8% of Americans actively trying to lose weight are following a specific dietary plan, says Canadean

Canadean: The concept of wellness is replacing short-term dieting

The use of wearables and apps to monitor activity levels and food intake is on the rise

It's not just about dropping a dress size anymore

Rarely does a medical scare alone cause behavioral change

More than one-third of consumers (38%) say that genetics is behind their current weight

Weight management and 'processed foods'

52% of Americans say they are trying to lose weight

A high percentage of Americans that are overweight or obese claim that they are in excellent or good health

Successful weight loss strategies

What are the biggest barriers to weight loss?

Sugar replacing fat as the dietary bogeyman?

What are US consumers doing to stay healthy and lose/maintain weight?

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