The use of wearables and apps to monitor activity levels and food intake is on the rise
However, the use of wearables and smartphone apps to monitor activity levels and food intake is on the rise, with 40% of 18-34 year olds and 34% of 35-44-year olds surveyed by Canadean in 2015 claiming to use digital tools to monitor food consumption, said Savara. "It's all part of a trend towards personalization. Tailoring plans to fit your lifestyle. Brands also want to have more of a one to one relationship with consumers."