It's not just about dropping a dress size anymore
Traditional 'dieting' brands such as Special K, Weight Watchers, SlimFast and Lean Cuisine have all had to adapt to stay relevant in light of these changing headwinds, said Savara, with most changing their emphasis from dieting and calorie counting to emotional wellbeing, self-esteem, and the health 'journey' their customers are embarking on: "It's not just about dropping a dress size anymore."